This app was easy enough to use. It actually gave me the option to try it without creating an account which I like (see previous gripe). I didn't have a bottle of wine in front of me to scan the UPC, but the search function was easy enough. I liked the reviews and the information it had about each type of wine. I do wish it had an Amazon type "if you liked this wine, try these" feature - as I often struggle to pick out wines (and often choose the same 2-3).